VIP & Retention
VIP Tier Management
Tier Distribution
12,450
Bronze (59.6%)
5,230
Silver (25.0%)
2,180
Gold (10.4%)
890
Platinum (4.3%)
156
VIP (0.7%)
Bronze
Silver
Gold
Platinum
VIP
Recent Tier Changes
| Player | From | To | Date | Trigger |
|---|---|---|---|---|
| highroller_88 | Gold | Platinum | 2026-03-08 | Wagering milestone |
| lucky_star | Silver | Gold | 2026-03-08 | Deposit volume |
| ace_player | Platinum | Gold | 2026-03-07 | Inactivity (30d) |
| slots_queen | Bronze | Silver | 2026-03-07 | Wagering milestone |
| poker_pro | Gold | Platinum | 2026-03-07 | VIP invite |
Page 1 of 2
Players Near Upgrade
1
mega_whale (Gold)94
620 pts to Platinum
2
spin_master (Silver)88
1,200 pts to Gold
3
card_shark (Gold)82
1,850 pts to Platinum
4
lucky_7s (Bronze)76
2,400 pts to Silver
5
jackpot_jane (Silver)71
2,900 pts to Gold
6
bet_boss (Gold)65
3,500 pts to Platinum
7
high_stakes (Bronze)58
4,200 pts to Silver
Bonus Optimizer
Total Bonus Cost
Total Bonus Cost
$284,500
-3.2%
Avg ROI
Avg ROI
2.4x
+8.1%
Redemption Rate
Redemption Rate
67%
+2.3%
Bonus-Driven Revenue
Bonus-Driven Revenue
$682,800
+5.7%
Bonus Performance
| Bonus Name | Type | Claims | Cost | Revenue | ROI % | Status |
|---|---|---|---|---|---|---|
| Welcome 100% Match | Deposit Match | 1,245 | $89,400 | $312,000 | +249% | Active |
| Friday Free Spins | Free Spins | 3,420 | $34,200 | $98,700 | +189% | Active |
| VIP Cashback 15% | Cashback | 156 | $62,300 | $187,200 | +200% | Active |
| Reload 50% Bonus | Deposit Match | 890 | $44,500 | $78,300 | +76% | Active |
| Weekend Warrior | Free Spins | 2,100 | $21,000 | $42,100 | +100% | Paused |
| Refer-a-Friend $25 | Referral | 320 | $8,000 | $15,600 | +95% | Active |
| Birthday Bonus | Free Spins | 450 | $13,500 | $8,900 | -34% | Active |
| High Roller 200% | Deposit Match | 45 | $11,600 | $58,700 | +406% | Active |
Churn Prevention
Churn Prevention Pipeline
156Identified
41%89Contacted
24%67Offered
18%42Retained
11%23Churned
6%Active Cases
| Player | Risk Score | Days Inactive | Agent | Intervention | Status |
|---|---|---|---|---|---|
| high_roller_x | 92% | 12d | Sarah K. | Personal Call | Contacted |
| slots_fan_99 | 87% | 8d | Mike R. | Bonus Offer | Offered |
| table_master | 85% | 15d | Sarah K. | VIP Invite | Identified |
| spin_to_win | 81% | 6d | Lisa M. | Free Spins | Offered |
| card_counter | 79% | 20d | Mike R. | Cashback | Contacted |
| lucky_charm | 76% | 10d | Lisa M. | Personal Call | Retained |
Page 1 of 2
Player Lifetime Journey
Sample Player Timeline
2024-01-15Registration
2024-01-16Deposit
2024-03-22Tier Change
2024-05-10Big Win
2024-06-02Support
2024-08-14Tier Change
2024-11-20Risk Alert
2025-01-08Deposit
2025-04-17Big Win
2025-09-30Tier Change
Positive
Neutral
Negative
Reactivation Campaigns
Dormant Players
Dormant Players
4,520
-5.2%
Active Campaigns
Active Campaigns
8
+14.3%
Reactivation Rate
Reactivation Rate
12.4%
+3.1%
Cost per Reactivation
Cost per Reactivation
$18.50
-8.6%
Campaign Performance
| Campaign | Channel | Targeted | Responded | Reactivated | Conv % | Cost | CPR | Status |
|---|---|---|---|---|---|---|---|---|
| Come Back Bonus 100% | 1,200 | 340 | 156 | 13.0% | $2,800 | $17.95 | Active | |
| Miss You Free Spins | SMS | 800 | 180 | 72 | 9.0% | $1,440 | $20.00 | Active |
| VIP Return Offer | Phone | 45 | 28 | 18 | 40.0% | $900 | $50.00 | Active |
| Weekend Warriors | Push | 2,500 | 620 | 245 | 9.8% | $3,200 | $13.06 | Active |
| Holiday Special | 3,200 | 890 | 312 | 9.8% | $4,800 | $15.38 | Completed | |
| Loyalty Points x2 | Push | 1,800 | 410 | 134 | 7.4% | $2,100 | $15.67 | Completed |
| Personal Outreach Q1 | Phone | 120 | 85 | 42 | 35.0% | $2,400 | $57.14 | Paused |
| Refer & Return | 950 | 210 | 67 | 7.1% | $1,200 | $17.91 | Active |